Jump to the main content block
  1. Home
  2. Department Introduction
  3. Department introduction

Department introduction

       Marketing emphasizes that through systematic and creative design and planning, an idea and idea can be successfully conveyed to others for acceptance. Successful marketing can increase product sales and increase brand awareness. Enhance the image of the country; in the era of unstoppable globalization, individuals, companies, or countries must adjust to the particularities and differences of ethnicity, geography, politics, law, and culture all over the world. The marketing strategy meets the diverse needs in order to build a niche in the global competition, gain first-hand opportunities, seize good opportunities, and create opportunities; international marketing academy arises at the historic moment and develops into an increasingly detailed professional field.

★Goals and core competencies

Establishment purpose

This department cultivates practical and useful marketing talents for the country.

Education goals

With the goal of "cultivating marketing professionals with both theoretical and practical capabilities", it is divided into three main axes: "marketing professional theory", "marketing tool knowledge" and "marketing practical application".

Basic literacy

1. Workplace ethics
2. Team spirit
3. International perspective
4. Humanities and Environmental Care

 Core competence 1. Marketing expertise
2. Workplace employability
3. Communication and coordination skills
4. Problem solving skills


★Medium and long-range goals

  • Continue to recruit doctoral-level teachers with marketing expertise and practical experience
  • Focus on regional industry-university cooperation:The department will actively establish educational cooperation relationships with well-known enterprises in the Dataoyuan area to provide Students of this department will visit and internship opportunities, and put the theory into practice experience; in addition, cooperate with the benchmark enterprises in Datao District selected by the institute, make full use of the school’s rich educational resources, and train relevant marketing management personnel of regional benchmark enterprises .
  • Internationalized learning channels: Our school maintains good relations with relevant foreign schools, and actively signs exchanges with other sister schools Students, supplemented by the cooperation mechanism of the dual education system, enable students to have more opportunities to study abroad.
  • International teaching environment: Our school focuses on training of foreign language skills, in addition to general and professional English courses, and plans for commercial use For Japanese courses, the use of original textbooks is also encouraged in general professional classes.

​★Future outlook

  • Advanced studies: You can study domestic and international marketing, management, business, advertising, communication and other related research institutes.
  • Employment channels: The employment direction of international marketing talents is very broad, including advertising planning, brand marketing, product development marketing, and marketing. Investigation and analysis, media public relations, shopping mall development, retail management, promotion and event website planning, customer relationship management, telemarketing, import and export business, government agency planning departments, non-profit organization marketing, etc., are too numerous to mention. A field where graduates can develop their talents.
  • The development perspective of the department:

  1. Strengthen cooperation with government agencies, industry associations, research units, various for-profit and non-profit organizations, and recruit professionals to serve as department development consultants. Based on practical experience and needs, assist with departmental affairs and curriculum planning, and provide external services Operate diagnostic services.

  2. Arrange students for internships in various organizations during the winter and summer vacations to increase students' practical experience, so as to achieve the comprehensive effect of combining theory and practice, improve students' competitiveness, and increase employment opportunities.